Bureau of Labor Statistics, 2021)Īccording to the U.S. Employment of web developers and digital designers is projected to grow 8 percent from 2019 to 2029, much faster than the average for all occupations. In this study, web developers and designers were defined as those “responsible for the design and development of websites or interfaces including the overall layout, graphics, font type, etc.” The market is expected to grow by over 20,000 jobs in the next decade. By 2030, this number is projected to reach over 205,000. In 2020, the total number of web developers and designers in the United States was around 178,900.
The other top reasons - low conversion rate, high bounce rate, and “needs better UX” - could be addressed by a responsive design as well. If your website isn’t responsive, then it’s time for a redesign, according to that same group of 200+ web designers and freelancers. 53.8% of web designers cite “not being responsive on all devices” as a top reason for a website to be redesigned.
Other reasons are slow load times, bad navigation, and poor content structure. In fact, not having a responsive design is rated as a top reason visitors might leave a website, according to a survey of 200+ web designers and freelancers. (GoodFirms, 2021)Ĭonsidering that billions of people are accessing the internet using their mobile devices, it’s essential that your website is optimized for smaller screen sizes as well as desktops. 73.1% of web designers believe that a non-responsive design is a top reason why visitors leave a website. This proves that website speed matters and should be considered a key performance metric. On average, conversions increased by 8.4% for retail sites and by 10.1% for travel sites. Results showed that a 0.1 second improvement in load time can influence every step of the user journey and ultimately increase conversion rates. (Deloitte, 2019)ĥ5 and Deloitte analyzed mobile site data from 37 retail, travel, luxury and lead generation brands across Europe and the US over a four-week period. In a study commissioned by Google and conducted by 55 and Deloitte, decreasing mobile site load times by just one tenth of a second resulted in major increases in conversion rates - specifically, 8.4% for retail sites and 10.1% for travel sites.
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When deciding whether to invest in building a mobile app, consider that half of smartphone users prefer to browse or shop on a mobile site because they don’t want to take the extra steps required to download an app. 50% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app. Whether your small business should invest in building a mobile app or not depends on a wide range of factors, including your industry, target audience, and budget. Others don’t think it makes sense for their business or audience. Some don’t have the budget or marketing capabilities to create and promote their app. But over a quarter of some small businesses aren’t planning to - now or ever. Some small businesses have already created a mobile app, while others plan to in order to improve their customer service or streamline the purchasing process for their customers. 26% of small businesses, on the other hand, are unlikely to ever release one. 32% of small businesses already have a mobile app and 42% plan to build one in the future. It’s also important to consider whether offering a mobile app would provide a better experience to your users. That means it’s more important than ever to optimize your website for mobile devices as well as desktops. Mobile traffic has been hovering around the 50 percent mark since the beginning of 2017. In the first quarter of 2021, mobile devices generated 54.8 percent of global website traffic. Web Design Statistics Mobile Web Design Statistics 1. To help, we’ve covered the most essential web design statistics of 2021. To stand out in this crowded online space, you need to understand the latest technologies and trends in web design, as well as consumer behaviors and expectations. In 2010, there were a little over 210 million websites. To attract and engage this growing base of online users, websites are being created at a rapid pace. In 2010, there were over 2 billion internet users worldwide.
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